Receiving a well-packed package after online shopping is an exciting experience. It makes the customers happy and appreciative of the effort and thought a brand put behind its packaging. Packaging is one of the key factors that helps sell a product. If customers receive damaged packages repeatedly, they may even stop shopping from the brand altogether. A similar outcome might ensue if the customer likes the product but finds the packaging a hassle. 8 lesser-known packaging mistakes to avoid Avoid the wrong size of packaging It is far more common for brands to get the size and shape of the packaging wrong than one would like to believe. Not only does this incur wasteful expenses, but it also leads to other issues. If the packet size is bigger than it needs to be, it leaves a lot of room for the product to move around and cause potential damage. For example, if glass containers are packed in extra-large packages without adequate padding, they are likely to keep shunted around and breaking. On the other hand, when the packaging is smaller or tighter for a product’s size, it can also cause defects. Businesses might use a too-small box, multiple layers of bubble wrap, and extra packaging peanuts to keep the product tightly locked in place.